Iconic, timeless, democratic, and versatile: this is our new denim! Choose your favorite from a selection of
garments in many models, fits, and washes, with the perfect fit.
BENETTON DENIM COLLECTION
A great United Colors of Benetton icon, denim jeans make a comeback in the new 2025 Collection with a cool edge, thanks to contemporary cuts,
new washes and new fits.
The ideal choice for expressing your style without giving up comfort, Benetton denim jeans guarantee the utmost in versatility for any occasion. And
for the new season go with a wide selection of pieces and accessories that suit each and every personality.
Made with high quality fabric, with attention to detail and carefully packaged, the new denim jeans looks for women, men and kids are a perfect mix of
Italian tradition and contemporary trends.
WHAT IS DENIM
The most versatile of all materials, the most eclectic in style: since 1871, when it was invented, denim jeans have been worn by workers, in high
fashion, by Hollywood actors and rock stars.
Cotton canvas, resistant and durable, denim is used for the creation of jeans, clothing and accessories with a casual taste and stands out for its
great versatility.
Originally used for the creation of work clothing, it has been transformed into a symbol of defiance and rebellion. Since the 1950s and 1960s, it has
been worn by the greatest icons of pop culture who have made it the emblem of a generation. In the 1970s it by all means became an item of
universal clothing worn by men and women from all realms and of all ages.
Today, denim jeans continue to revamp style, showing a capability of keeping up with the latest trends and of satisfying any style need.
MORE THAN JUST JEANS: VERSATILE DENIM APPAREL
Our denim collection doesn't stop at jeans. We offer a wide range of denim apparel that includes key pieces for every wardrobe, perfect for
combining style and comfort. From sturdy and fashionable jackets, ideal for mid-seasons, to denim shirts, must-haves for a casual yet refined looks, all
the way to denim skirts and shorts, essential for the warmer months. Each piece is designed to offer versatility and style, following the latest trends
without overlooking quality and sustainability.
WOMEN'S DENIM JACKETS
Our denim jackets are the perfect balance between functional and stylish. Available in various styles, from classic cuts to more modern options,
they are ideal for rounding out any outfit, offering that hint of boldness and originality that will turn heads.
WOMEN'S DENIM SHIRTS
The denim shirt is a versatile garment that is a must-have in your wardrobe. We offer a selection of denim shirts that range from more relaxed styles
to sophisticated pieces, all featuring unique details that accentuate the silhouette.
DENIM SKIRTS AND SHORTS
Our denim skirts and shorts are designed for comfort and style for any occasion. With a variety of lengths and cuts, from more classic styles to
pieces with trendy details, they are ideal for creating practical, stylish everyday looks.