A cheerful, authentic, multi-ethnic cast. Essential and colorful garments. A white infinity cove, which contains and
harmonizes everything else. The United Colors of Benetton Spring Summer 25 Campaign is an explicit
tribute to the archetypes of the brand's image.

The photos were taken at Benetton Studios, the setting for many campaigns that have rewritten the history
books of advertising. The photographer is Guilherme Vieira, a young creative who rose to the top in the
company's communication research laboratories. The stylist is Anna Carraro, an emerging talent capable of
enhancing an authentic casting and a contemporary and normcore style, where fashion becomes an extension of
real life.

The models are a colorful mix of age, ethnicity, style and different faces. As a matter of fact, along with top model
Lea T, there is a group of real people, found on the street or in the corridors of our company headquarters in
Castrette. What unites them all is a common attitude: aware, collaborative, optimistic, at times ironic.
Different Together, the title of the campaign, calls on a key value of Benetton culture. A homogeneous and
mono-colored world is no fun. Moving forward together requires recognizing and celebrating our differences. This
is a very important concept, even more so in a historic period characterized by great divisions and widespread
intolerance.

With Different Together, United Colors of Benetton reflects on its history and looks forward, towards a
future where its essential style and universal values ​​will yet again be fundamental in interpreting the world around
us.

Credits:
Photographer: Guilherme Vieira
People: Abrham, Alessandra, Azaratou, Bakary, Chris, Chu Chu, Denise, Eli, Elisa, Eyden, Giuseppe, Gregorio, Inoussa, Joe Russell, Justin,
Laura Sofia, Lea T, Leonardo, Leonardo, Luca Dong, Ludovico G, Marc R, Paco Diouf, Sabina Karlsson, Sara Ricci, Vittoria, Wanquing
Styling: Anna Carraro
Hair: Paolo Soffiatti
Make-up: Giulia Cigarini
Casting: Simone Bart Rocchietti e Sabrina Mastrangelo