Already have an account? Access My Area and activate your Family Card.


1. For every koruna spent, you'll be credited 1 point
2. You can use the discount coupons both in-stores and online
3. You can check your points balance online
4. Get a 15% Welcome Bonus now
5. For your birthday you'll receive a special gift
6. Get a sneak peek at initiatives and offers reserved for you


Registering for the new Family Card program is easy, fast and free. Follow these simple directions.

Enter the My Area and create an account on, complete the registration and activate your Family Card.
Collect points when you shop online and in stores: with the Family Card, every purchase is converted into loyalty points.
Discount coupons and special offers reserved for you: take advantage of all the benefits online and in stores.

Answers to the questions most frequently asked by our Family Card customers.