After the inauguration in Florence of the first eco-friendly concept store, we've launched GREEN B, the project that combines all our initiatives for more ethical and responsible fashion in a single symbol. We now want to share it with you, inaugurating GREEN B Talks, a series of talks regarding sustainability.

We've invited some special guests from the world of fashion, art and more, to weigh in on this theme, taking it on from various points of view. They will help us look at things from a new perspective and will share some of their helpful ideas in order to promote a greener future.

The kickstarter of the initiative, launched on 19 May, the virtual influencer Noonoouri. A beloved fashion icon who is also a committed activist and has been fighting for the environment for years.

Check out the videos from all the Green B Talks and join us for a greener future!