CAMPAIGNS
UNITED COLORS OF BENETTON
PRESENTS THE SS26 CAMPAIGN
A further chapter in the brand’s evolutionary journey, strengthening its dialogue with younger generations through an authentic, positive and contemporary visual language: this is the new Spring Summer 2026 campaign by United Colors of Benetton.
Starring in the campaign are Juan Perales, star of the series Olympo, and Kyshan Wilson, breakout talent of the Italian series Mare Fuori: two international talents and faces of a new creative generation who naturally embody the brand’s values of spontaneity and individual expression. The narrative unfolds around their personalities and body language, transforming gestures and expressions into a message of positivity and freedom.
The campaign highlights the collection, defined by a color palette that alternates delicate, luminous tones – including yellow, lilac, green, pink and beige – with deeper, more decisive shades, including blue and burgundy. Color, a foundational element of the brand’s DNA, becomes an expressive and narrative tool, capable of complementing and amplifying the protagonists’ energy.
SS26 features garments designed for a contemporary, versatile, everyday wardrobe: blazers, shirts, blouses, trousers, polo shirts and accessories, all characterized by attention to detail and quality of materials.
Linen – appreciated for its lightness, freshness and durability – takes center stage, giving life to pieces designed to stand the test of time. Alongside linen, cotton confirms its role as an essential fabric, chosen for its comfort and natural feel.
